Can I have a word?
Robin Singer
FREELANCE COPYWRITER
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When something can be read without effort, great effort has gone into its writing.
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-Enrique Jardiel Poncela
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Hi, I’m Robin.
I’m a creative thinker, copywriter, and content strategist. Twenty years in advertising has taught me a lot about CRM, consumer and B2B marketing. Not just how to write creatively, but also how to think strategically to engage the customer, build brands and drive sales through compelling concepts and copy.
BACKGROUND
The long and short of it
Here’s a quick look at the writing I do:
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Websites including content strategy, Search Engine Optimization, meta descriptions and alt image tags
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Digital banner ads, landing pages, emails and interstitials
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Social media content including ads for Facebook, Instagram, LinkedIn, Twitter and blog posts
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Print ads, articles and advertorials
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Headlines and taglines
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TV, closed captioning and radio spots
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Direct marketing (DM) packages including letters, brochures, applications, coupons and take-ones
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Sales aids, events and trade show collateral
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Product descriptions for company websites and retailers
2021 - 2022
Jam3
Creative Developer/Copywriter
(Contract)
2007 - Present
BMO Bank of Montreal &
BMO Harris
Senior Copywriter
(Contract)
2005 - Present
2003 - 2005
Proximity Canada (BBDO)
Senior Writer &
Creative Supervisor
1998 - 2003
OgilvyOne Worldwide (Ogilvy & Mather)
Senior Writer
Freelance Writer
CREATIVE
The brands I work on span a wide variety of industries and audiences. Have a browse around my site – it’s just a tiny sampling of the mountain of work I’ve done over the years.
In a word, what’s it like to work with me?
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Easy.
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Of course, experience and ability are crucial, but so is personality. I’ve been around clients and creatives enough to know how important good relationships are. Ask anyone who’s worked with me and they’ll attest that I’m easygoing, professional, reliable and fast. Working with me can save you time, money – and headaches.
CLIENTS
I’ve been lucky enough to work on some of the biggest brands on the planet. Here’s just a quick snapshot.
click to view some of my clients
"Robin is a total pro who combines conceptual heavy lifting with real writing talent. Whether it's print, dm, interactive, radio or TV, you have it all covered with Robin. Oh and she's an extremely nice person with a killer sense of humour."
- Pete McLeod, former Creative Group Head at Cossette, former Creative Director at OgilvyOne Worldwide
"Robin is not only an exceptional writer, but a consummate professional. In my career I have worked with many creative people and Robin has a unique combination of incredible talent and business acumen. Not only does she generate clean, well-written copy, but she does it quickly and efficiently and is always open to feedback."
- Joanna Track, Founder & Executive Publisher, Bullet Daily Media Group Inc.
"During the course of a 27-year career in the DM & Advertising business -- from Chicago to Toronto to San Francisco -- I can count only three writers about whom I can proudly say, "THAT'S THE BEST HIRE I EVER MADE." Robin Singer is one of those amazingly talented writers. And I'd hire her again in a heartbeat"